Collaborative Marketing for a Unified Student Success Initiative: Hello FSU!
9:00 AM - 10:00 AM ET
Speaker(s): Alice Maxwell, Director of Marketing: Division of Student Affairs, Florida State University, Jaden Austin, Social Media Specialist, Florida State University, Alycia Malicz, Design and Branding Specialist, Florida State University, Emma Massaglia, Web Administrator, Florida State University
Competencies: Relationship Building
Elective Session
Is your institution in need of more collaboration to help share student success marketing campaigns? Find out how FSU's Office of Marketing and Communications for the Division of Student Affairs teamed up with departments across the university to create a vibrant campaign to lead students to need-to-know student success info. The welcoming Hello FSU! campaign has sparked engagement, consistent branding and cross-promotion throughout the institution!
Session participants will walk away with some fresh ideas to help unify messaging, grow brand recognition and increase social media engagement. Plus attendees will learn about tools to create easily shareable branded content to provide other marketers throughout the university.