Fundraising BS: Leveraging Behavioral Science to Drive Donor Conversion Rates
4:00 PM - 5:00 PM ET
Speaker(s): Troy Steinmetz, Manager of Partner Success, GiveCampus, Liz Cox, Assistant Vice President, Development, Lenoir-Rhyne University
Competencies: Industry or Sector Expertise
Elective Session
Making it easier for donors to give may just be the most effective strategy in the savvy fundraiser’s toolkit—and we’ve got the conversion metrics (and science!) to prove it. In this session, we’ll show you how applying classic principles of persuasion science to your everyday fundraising challenges can dramatically improve donor engagement and move the needle on dollars raised. Using the Fogg Behavior Model as a framework for understanding donor motivation and ability, Lenoir-Rhyne will share the simple strategies their team has implemented to achieve impressive real-world results, and GiveCampus will share some of the donor conversion stats to back it up.