Generative AI in Higher Ed | Embrace Our Robot Overlords
4:00 PM - 5:00 PM ET
Speaker(s): Billy Liggett, Director of News & Publications, Campbell University
Competencies: Industry or Sector Expertise
Elective Session
Generative AI is a hot topic in higher education for the wrong reasons — pathways to cheat for students, the idea that we're automating critical thinking and writing skills and the worry that some in our industry might lose our jobs to robots (who work cheaper and require fewer vacation days). From ChatGPT to art-generating programs like Midjourney, this session looks at how developing Generative AI skills will not only help your job in marketing and communications (as well as alumni relations and admissions), but also make a more well-rounded communicator.