Increasing PR productivity beyond small shop capacity, Case study of Northwest Mississippi Community College
What does the modern marking and communications workload look like in a small shop? Is it possible to work beyond the limits of what we once knew was possible? Each press release that Northwest Mississippi Community College drops now reaches the appropriate audiences: students, parents, local media based on hometown, local elected officials based on hometown, and local high schools. Helping the right stories get to the right inboxes is powerful. Recognizing students' achievements and notifying the college's news agencies is now efficient, easily completed by a single employee, and is not an extra, unuseful email in the local media's inbox. The reach generated by stories using Merit's software is exponentially greater than email or phone calls. The software generates reports on social media, newspaper, and television traffic on the college's press and provides a unique ROI for college employees whose daily work is promotion and press releases.