When discussing trends and best practices in prospect development, the focus is predominately on the technical aspect of the work, often including buzzwords such as data analytics, artificial intelligence, and machine learning. The human component of prospect development is key to an effective team and should be underscored. Cultivating strong relationships and building trust with fundraisers and leadership is integral to institutional success. Prospect development should embrace their role as subject matter experts who, in partnership with fundraisers, foster collaboration and creatively advance the work. Join us to hear how the UCF Advancement prospect development team has implemented specific practices to transform our culture from reactive policing to proactive partnership, directly impacting the work of the fundraisers and dollars raised for the organization.