Personal Outreach at Scale: The Next Gen Donor Experience
2:30 PM - 3:30 PM ET
Speaker(s): James Barnard, Associate Managing Vice President, BWF, Alison Mercer, Executive Director, Donor Engagement & Communications, Georgia State University
Competencies: Strategic Thinking
Elective Session
Research tells us that the main reason donors renew their support (and don't), boil down to the donor experience. With more tools than ever at our disposal, every advancement program can offer personal outreach at scale and create a valuable experience that keeps donors hooked. In this session we'll talk about setting up your in-house engagement-led fundraising program - from the team, tools, and tactics to audience development, marketing, and measuring success.