Personalizing Endowment Reports to Connect & Engage Donors with Digital
9:00 AM - 10:00 AM ET
Speaker(s): Jean Richardson, CEO, iFOLIO, Kaydee Self, Director, Donor Relations & Stewardship, University of South Carolina
Competencies: Relationship Building
Elective Session
Increase Outcomes with Personalized URL Campaigns & Donor Reports
Learn how to use highly personalized digital experiences with campaigns, portfolios, and analytics to effectively connect and engage donors and deliver digital transformation.
• The University of South Carolina Foundation took their endowment reports digital using iFOLIO to generate a PURL (personalized URL) for each donor.
• They had everything they needed to know and the ability to donate again from the same link.
See examples of portfolios with digital + video + mobile and how they can be personalized and yet stay on brand. Learn tips to grow loyalty, engage donors, and develop opportunities.