PRIMED For Success: Data and Action for Influence and Impact!
Aware, Well-Informed, Clued-Up and With It! These action words are synonyms for PRIMED (Prospects - Researched, Identified, and Managed for Engaged Development). Encompassing all aspects of Advancement and fundraising, the award-winning PRIMED approach, applied to existing or new functionalities and initiatives, aligned with concrete actions and behaviors, provides an innovative approach to showcasing and elevating the work and output of an individual or department. Initially conceived as a systematic, data-driven research and prospect development initiative, designed to deliver maximum impact with minimum staff, PRIMED's holistic approach can be used in many areas to maximize the return on investments of time, effort, and resources. Measured in increased fundraiser performance, prospect engagement and staff influence, the PRIMED approach is a significant value add to any organization, while also serving to elevate the advancement services teams’ influence and impact.