Capturing Stories - Understanding Why Your Donors and Alumni Love You
11:45 AM - 12:45 PM ET
Speaker(s): Jay Finney, Vice President, PCI/StoryCause, Anthony McAdoo, Executive Director, Western Kentucky University
Elective Session
Your alumni and donors have stories to tell, stories about how your school helped them to get where they are today, shaped them during a critical point in their lives and the memories that still make them smile. They also have stories to tell about how they want their gifts to be used and what is meaningful to them about the work you are doing now and in the future. By capturing these stories and feeding them back to them in your communications, you can create personalized communications that will be more impactful than generic appeals.