A Collective Case Study: Attitudes and Perceptions of Alumni Engagement
1:45 PM - 2:45 PM ET
Speaker(s): Ashley Carter, Executive Director/CEO, Sisu of Georgia
Competencies: Relationship BuildingIndustry or Sector Expertise
Elective Session
Dr Carter conducted a qualitative collective case study that aimed to explore attitudes and perceptions of alumni engagement. She spoke with baby boomers and millennials to determine: characteristics of alumni by giving level; relationship between involvement as a student and engagement as an alum; perceptions toward giving to the alma mater and toward charitable giving in general; and relationship between recencey of graduation and alumni engagement. In this session, she will present the six themes that emerged in her research and how those can benefit your alumni giving and engagement efforts.