Crisis at a Small College: Communications Lessons Learned
3:15 PM - 4:15 PM ET
Speaker(s): Jessica Luck, Editor and Director of Media Relations, Bridgewater College, Abbie Parkhurst, Vice President for Marketing and Communications, Bridgewater College, Logan Bogert, Communications Coordinator, Bridgewater College
Competencies: Integrity and ProfessionalismRelationship BuildingEmotional IntelligenceIndustry or Sector ExpertiseStrategic Thinking
Elective Session
All college and universities "prepare" for crises, but can you ever be truly prepared? Following the on-campus shooting of two officers on February 1, 2022, the communications team at Bridgewater College wishes to share its experiences and lessons learned in the hopes we can assist our colleagues in preparing for and reacting to a crisis. This session will touch on emergency alerts, internal and external communications during and after the incident, and media relations.