Focusing your fundraising has never been more important, or more challenging, The number and channels of distraction are growing. The attention spans of our constituents are actually shrinking (just a little!). Our ability to assess and take action is at risk. Leading your team to success means knowing what to ignore and what to tackle. Focused direction--actively choosing where you place your attention, rather than letting distractions choose for you--is critical to addressing the important no matter the urgent. Leaders in this session will learn a framework to gain mastery over the 4 M's--media, messages, meetings, and management.