Identifying and Amplifying High Performing Content
11:45 AM - 12:45 PM ET
Speaker(s): Jenn Herseim, Editor, Georgia Tech Alumni Association, Cristina Easterbrook, Director of Digital Strategy, Georgia Tech Alumni Association
Competencies: Industry or Sector ExpertiseStrategic Thinking
Elective Session
How do you accurately predict which topics and content will be of interest to your audience? Learn the formula for how to identify a top-performing story idea and how to amplify that content across channels to inspire content consumption and action from your target audience. The Georgia Tech Alumni Association will share how they leveraged the source of information that alumni most rely on (the magazine) to promote bonus content, conversations, and creative extensions to move readers to online contributors and hear what practices they use to track and learn from the performance of these amplification efforts.