Personal Outreach at Scale: A People-First Approach to Digital Engagement
11:45 AM - 12:45 PM ET
Speaker(s): Alison Mercer, Executive Director, Donor Engagement & Communications, Georgia State University, James Barnard, Associate Managing Vice President, BWF
Elective Session
There has never been a greater opportunity to use digital tools to accomplish your fundraising goals. But technology changes rapidly, and what if all the hype is for nothing? In this session we'll explore the various ways to build digital-first donor engagement programs, finding the right tools to align with your goals, and how to accomplish personal outreach at scale. We'll review examples of innovation in the field and look at how strategies may continue to evolve.