This session will focus on Berry College, a liberal arts college of 2,000 undergraduate students. Overall, college enrollment dropped 1% at four-year nonprofit colleges over the last two years. Berry College increased enrollment during this time by 12% after implementation of a brand campaign. Formative work on the campaign began in 2017, with campaign roll-out beginning in 2019 using the four value pillars of campus life, mentorship, student work, and preparing students for life after college. Objectives of the campaign aimed to increase prospective parent and student awareness of the college, and to increase the number and diversity of students.