Transforming Leadership Annual Giving with AI and Data Visualization
1:45 PM - 2:45 PM ET
Speaker(s): Kim Bowden, Vice President of Annual Giving, Georgia Tech Alumni Association, Katie Sclafani, Data Administrator, Georgia Tech Alumni Association, Bill Walsh, Director of Innovation, Blackbaud
Competencies: Integrity and ProfessionalismBusiness and Financial AcumenRelationship BuildingIndustry or Sector ExpertiseStrategic Thinking
Elective Session
Leadership annual giving plays an essential role in the overall advancement pipeline. In this session, we’ll share how the Georgia Tech Alumni Association is transforming their leadership annual giving program using advanced visualization to drive decision-making and increased giving. With Blackbaud CRM and Microsoft Power BI, we’ll describe how the team is using AI to identify new prospects and improve retention of existing donors. Katie Sclafani, Data Administrator, and Kim Bowden, VP of Annual Giving, from the Georgia Tech Alumni Association and Sara Anne Bennett from Blackbaud to learn will share the strategy and techniques behind this new generation of transformation.