Turn Your Marketing Data Into Action!
10:30 AM - 11:30 AM ET
Speaker(s): Todd Deery, Asst Director of Marketing & Comm, Alumni Affairs I Managing Editor, Auburn University
Competencies: Integrity and ProfessionalismBusiness and Financial AcumenIndustry or Sector ExpertiseLeadership
Elective Session
Are you drowning in data? Mesmerized by metrics? Paralyzed by the meaning of all those touchpoints, open rates and CTRs? The problem with data today is not collecting it, it's knowing what to do with all those metrics and numbers. Learn the secrets of putting your marketing data to work by creating "Data In Action" meetings that are focused, fact-based and effective. Loaded with examples and steps you can follow, you'll soon be making better decisions and solving your work's most pressing problems using cold hard facts, not the hazy recollections of personal experience.