Want To Improve Your University Magazine? Ask Your Audience!
3:15 PM - 4:15 PM ET
Speaker(s): Todd Deery, Asst Director of Marketing & Comm, Alumni Affairs I Managing Editor, Auburn University, Julie Barnhill, Graphic Designer, Auburn Unviersity
Competencies: Relationship BuildingStrategic Thinking
Elective Session
With print prices skyrocketing and budgets tightening, your college magazine must be better than ever. But how do you know if your magazine's content connects with your audience? You've got to ask them! See how Auburn University's editorial team uses flash surveys and pop-up ads after each issue to improve story curation, change their design mix and deliver a more engaging magazine. We'll go through actual survey results and discuss how flash and online surveys lead to fewer email complaints to the staff as well as allow the team to take calculated risks.