Print marketing is far from dead. In this session, Carrie Phillips and Trey Laverty will share how they are using print marketing to engage alumni, students, donors, and fans. Whether it’s using print to drive to a marketing website, creating virtual engagement, or building affinity – this session will focus on some of the latest trends and best practices in print marketing. You’ll leave with an understanding of new tactics and some ideas of how to incorporate them into your work.