Explore the innovative tactics incorporated by The University of Texas at San Antonio as it prepared to publicly launch the largest comprehensive campaign in university history - Be Bold: A Campaign for Our Future. A collaborative and strategic communications plan is critical to the public launch of any capital campaign. Over 15 months, a committee comprised of staff from Advancement and Alumni Engagement and University Relations focused on eight strategic areas: E-Communications, Direct Mail, Branding and Design, Website Development, Videography and Photography, Advertising, Earned Media Relations, and Organic Social Media. As a result, the campaign yielded high visibility to millions of stakeholders across Texas and gained national media attention.