Centralized Fundraising - Why It Works and How to Manage Your Portfolio
10:30 AM - 11:30 AM CT
Speaker(s): Molly Caviness, Major Gift Officer, West Texas A&M University, Keith Brown, Major Gift Officer, West Texas A&M University, Matt McComas, Major Gift Officer, West Texas A&M University
Competencies: Strategic ThinkingLeadership
Elective Session
WTAMU is in the middle of a 125 million dollar comprehensive campaign. We have 3 major gift officers, an assistant VP and the Vice President for Philanthropy and External Relations that operate strictly from a portfolio, so we will be focusing on centralized/passion-driven fundraising and how to manage portfolios and prospects. We will cover topics like stats and financial data, engagement - working through stalls and starts, portfolio prospect management, working with multi-generational families, how to get your donors passionate about a gift and more!