How Small Donors Become Major Donors: Analyzing Major Donor Pathways
4:00 PM - 5:00 PM CT
Speaker(s): Meaghan O'Brien, Director, Data Analytics, CCS Fundraising, John Sammis, Senior Vice President of Data Analytics, CCS Fundraising, Maeve Riley, Senior Vice President, CCS Fundraising
Competencies: Business and Financial AcumenStrategic Thinking
Elective Session
It is often thought that small donors are not a prime source for future major gifts. An analysis of over a dozen higher education institutions found that nearly 30% of major donors started out by giving a gift under $250, and a meaningful number of these converted to a major donor within a few years. As a result of understanding how small donors can become major donors, nonprofits can uncover new prospects for making transformational gifts.