Packaging your Impact as a Research University: How to Capture the Attention of your Donors
Your donors and stakeholders understand the role your university plays in educating students...but do they appreciate how your faculty researchers are making the world a better place? Building your university's brand as a research institution requires a different approach, but when done well, it can be an incredibly compelling motivator for prospective donors and students alike. When the University of Texas at San Antonio (UTSA) was classified as a Carnegie R1 institution in December 2021, we had the opportunity to lean in to our brand position as a research university. Attendees will gain insights into our metrics-driven, brand-advancing campaign that conveyed the impact of academic research to audiences who may not understand what it means, or why its worthy of their support.