In an era of declining public trust in big societal institutions, higher education is no exception – and you, as an advancement professional used to interacting with external audiences, are well-positioned as a countervailing force to this current negativity. CASE’s Discover the Next campaign builds off local successes and highlights research-tested approaches to showing the value of higher education as a sector. Learn what tools and resources are available to help your institution connect with all stakeholders, from prospective students to alumni to community leaders.