If you’re like most universities, your website is costing you thousands of visitors every year. These lost opportunities are prospective students who might’ve found their way to enrollment. If only your website weren’t essentially invisible to Google and other search engines.

Luckily, search engine optimization (SEO) can save the day. Especially luckily, your competitors aren’t doing SEO well either. So, if you invest a little money and time, and insight into how higher-education SEO works, you can attract thousands (maybe tens of thousands) of additional website visitors each month.