This session is specifically designed for frontline gift officers in major gifts and gift planning who seek a fresh perspective to move beyond transactional outcomes. Whether just starting out or looking to take your fundraising efforts to the next level, this session offers valuable insights and strategies to “Own the Conversation’ with your donors. During this session, we will explore the tenets of High Probability Fundraising to address the key questions every donor makes on their journey to a meaningful gift. You will learn how to avoid the ‘Transactional Trap’ by inviting donors to engage in a permission-based conversation that sets a transparent agenda, builds deep trust, uncovers true capacity, and secures bigger, more impactful gifts than they ever thought possible.