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CASE District V & VI Annual Conference 2024
CASE District V & VI Annual Conference 2024
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3:15 PM - 4:15 PM CT
60 Ideas in 60 Minutes: Maximize Your Print Magazines And Major Print Projects
In this lightning-fast session, we'll condense 25 years of on-staff and client print magazine and higher ed communications experience into 60 ideas that you can use TODAY to make your print publications more read, more loved, and more valuable. We'll discuss how to develop coffee table–worthy publications, we'll share what the research says about the four most valuable pages of your publication, and we'll offer key “engagement engineering” techniques to make your storytelling feedback-friendly. We'll also discuss ways to collaborate effectively with partners across campus to increase the impact of your print publications. Participants will come away with concrete ideas that they can implement immediately and make a real difference for their publications and communications.
Speakers: Erin Peterson, Owner, Capstone Communications, LeeAnn Shelton, Director of Enterprise Communications, Kellogg School of Management at Northwestern University
Competencies: Strategic ThinkingIndustry or Sector Expertise
10:30 AM - 11:30 AM CT
AI and Fundraising: Three Things You Should Know
Artificial Intelligence (AI) has undergone a few hype cycles— neural networks, expert systems, and deep learning. But the latest advancements in large language models have sparked everyone's imagination, and the possibilities seem limitless. In the past 15 years, the nonprofit industry benefitted from prospect identification using statistical models and machine learning. What does the next 15 years look like when AI touches every aspect of fundraising? While we can't predict the future, we can explore the possibilities. In this session, you will understand how Artificial Intelligence started and how it has evolved, its current applications, and three ways it might impact fundraising with examples. Let's dive into the world of AI and fundraising together!
Speakers: Ashutosh Nandeshwar, Senior Vice President, Data Science and Analytics, CCS Fundraising, Mirabai Auer, Senior Associate Director, Data Science, University of Chicago
Competencies: Industry or Sector ExpertiseStrategic Thinking