So, your institution wants to launch a campaign – now what? This session will provide an overview of campaign structure and organization and will dive deeply into fundamentals of campaign goal setting. Learn how your institution can examine past performance, current pipeline, and future growth rates to set goals AND leave with a nifty, customizable campaign calculator tool. We’ll also share insights on how the University of Denver is translating academic priorities to compelling philanthropic goals. And finally, we will review case studies in campus stakeholder negotiations that lead to comprehensive campaign ownership, including how to use data to encourage leadership to raise sights in goal setting. This interactive session will equip you to approach campaign goal setting with confidence!