Session Description: "What in the world should we post??" The pressure of coming up with yet another dazzling post for your social feeds can be daunting, and at its worst, a completely ineffective waste of time. Learn how to leverage the power of your audience, and how to transform them from unengaged spectators into enthusiastic supporters. How? By making them active participants in creating content that they care about and want to share, helping you to build a thriving online community in less time and with minimal resources, and to find the people that would benefit the most from what you offer.