Session Description: Videos have become an even more powerful form of communication in higher education marketing. Especially during the pandemic. University of Utah Marketing and Communication leaders, Brian Rasmussen and Jeff Bagley, will discuss how they create their award-winning videos that drive the university brand. They will share their creative brief form that anchors their work in a solid strategy. They will discuss different styles of videos, production processes, gear and how to build a great production team. All along the way they will show examples of their videos and answer your questions. It should be an informative and entertaining discussion.