After producing a 30-minute episode about Southern Utah University with Amazon Prime's The College Tour, we turned that one video into 9 blog posts, 5 video ads, 14 print ads, 20 digital ads and dozens of social media posts. Repurposing marketing assets using a content scaling strategy saved time, resources, and put our brand in front of new audiences, in new ways, at different stages of the marketing funnel. In this session, you will learn how to build evergreen content and extend the life of existing projects, all while infusing storytelling into your marketing efforts.