Many of us have been there (or are about to be there). You have worked so hard to reach this point, after the comprehensive fundraising campaign has publicly launched -- but now what? How do you keep it fresh and top of mind for your alumni and friends? This session will cover how the University of California, Irvine used earned (PR), owned (our websites/videos/newsletters) and marketing (paid) efforts during the campaign lifecycle. We will share what has worked for us: processes, programs, collaborations, and more.