College athletics inherently creates built-in affinity groups within a university and the surrounding community. Learn how to tap into these groups by capitalizing on the nostalgia of historic moments, teams and players to plan an inspiring event and reconnect the community, alums and business partners back to the university. Hear from the Arizona State University Alumni Association team on how they have developed and built events such as their annual Legends Luncheon celebrating Sun Devil Football and this year’s Affinity Reunion celebrating 50 years of Women's Volleyball.