Optimizing Administrative Professionals to Enhance Frontline Fundraising Success
Today’s fundraisers are expected to raise more money than ever for their institutions, yet many frontline staff spends less than half their time cultivating and soliciting prospects. At Caltech, we want our gift officers to focus on the work they are hired to do – raising philanthropic funds for the Institution. During the pandemic, we studied how our development assistants were supporting the gift officers and decided to reorganize the team as an administrative cohort that was built for optimizing fundraising success. Today, our development assistants are critical partners for the success of our fundraisers. Join us for this session and see through the lens of the fundraiser, the manager, and the development assistant. Learn how we transformed the dynamics between fundraisers and development assistants, and how investing resources in this critical support area will boost the ROI of your institution’s fundraising program.