At the intersection of UBC’s vision to inspire people, ideas and actions for a better world and its institutional mission to foster discourse, knowledge exchange and engagement, UBC mobilizes EDI-related research and expert knowledge to spotlight and encourage discourse around JEDI issues/topics. This session highlights the journey the Brand and Marketing team is on to build inclusive marketing capacities and diversify its content and storytelling to uplift under-represented, marginalized and equity-deserving voices at UBC and beyond. Marketing communications professionals will hear how a holistic inclusive marketing approach has helped UBC live its commitment to anti-racism and inclusive excellence.