Advancement professionals do their best work when they have a successful partnership with their colleagues in communications.

In order to inspire others to give their talent and treasure, advancement professionals need to be equipped with powerful stories of the institution from its students, its faculty, its alumni and the impact of all their work. Those stories need to be told in a way that resonates with the donor, speaks to the donor’s concerns, and moves them to action.

In this session, strategic communications and development professional Judy Asbury shares how advancement professionals can best partner with their colleagues in communications.
She will cover:

• The two fundamentals of all communication plans: goal(s) and audience(s). A thorough understanding of each is critical before deciding on the best communication vehicle, such as a website, case statement, news story, video, brochure, etc.

• The myriad of communication vehicles and tactics and understanding when to employ them.

• How to avoid common misunderstandings between the two departments/professions.

• How to measure the success of communications and advancement efforts, and make adjustments as needed.