Communication expectations continue to shift among our graduates – meeting those expectations can lead to higher engagement. In this session, we'll share results of our national survey of over 2,000 alumni on areas of interest, expectations, and opportunities to build engagement and support. We'll then share examples of how Washington State University connects with alumni through segmented, targeted communications to further deepen their relationship with the university. Participants will leave this session with concrete ideas to inform communication strategies and next steps to broaden and deepen overall alumni engagement.