alumni UBC recently undertook a review of its magazine, TREK, culminating in a new content strategy, print design and website. It more than doubled online readership and led to a Grand Gold at the 2022 Circle of Excellence Awards as best designed alumni print magazine. This session covers the extensive research and strategic work undertake prior to the relaunch, and the subsequent roll out encompassing the refreshed brand and new magazine features to meet reader interests, including multimedia.