Just like us, our alums are humans who crave transparency and realness. As we aim to break through the noise of inboxes and capture the limited mindshare of our alums, your authenticity and relatability will be what draws your alums back into the fold.

Personalized videos are a scalable, sustainable, and proven way to build more authentic relationships with your alums. Video stats speak for themselves: Using video in cold outreach increases reply rates by 26%. (Source: SalesLoft) Donor retention increases as much as 65% when donors receive a personalized thank you video. And 81% of donors who made a gift in the last five years and then received a personalized video made another gift. (Source: EverTrue analysis)

Humans connect with humans. In this session, we will discuss why video matters and how you can partner with your “campus celebrities” (favorite professors, deans, presidents, long time employees, and student leaders) to bring authentic, fun, heartfelt, and impactful messages from campus to your alums. We’ll break down segmentation strategy for 1:1, 1:few, and 1:many video outreach. And we’ll talk about how tracking video engagement drives more prospects into gift officer pipeline to ultimately build relationships, inspire generosity, and change lives.