When expertly carried out, developing a program that educates, encourages and empowers donors to give both current and future gifts of assets can be transformative in the life of any organization. Larger gifts come from donor wealth and not disposable income. Developing a robust planned giving program enables your donors from all walks of life to give larger gifts.

In this session, you will discover what is needed to start and fine tune your planned giving program efforts. You will learn best tactics to obtain maximum ROI from existing donors who will indicate new interest in learning more about their giving options. With marketing, stewardship, sound policies and an appropriate infrastructure in place, you will find the potential of planned giving to be highly rewarding, as it financially empowers your organization to cast new vision far into the foreseeable future.