Having no specific PG creative identity for recruitment campaigns for the University of Glasgow was problematic, less impactful, inconsistent and a bit meh! So, we decided to create an identity that our PG audiences could relate to which also meant we could be more consistent with our messaging across the University when fronting a campaign and could stand out from the PG crowd on a webpage or in social space. In the session, we will explain what happened in our journey, why we did what we did and how we feel it’s working, as well as sharing our guidelines and top tips to make sure it's easy for the rest of the UofG community to implement too.

CASE Circle of Excellence Award winner - Learn how University College Cork, successfully created a unique and vibrant brand identity for Alumni and Development while simultaneously creating value for the overall brand of the University.  Watch the innovative ways that the ‘Connecting You’ visual identity uses the key motif to connect alumni back to their alma mater on both a metaphorical and literal level. You will be taken on a highly visual and creative journey outlining the steps taken to develop a new brand identity - focusing on the power of symbols, effective storytelling, compelling multi-media content and emotive design that evokes a sense of connection and opportunity with the University.

Since the beginning of the pandemic, Stori have been amplifying and telling the stories of universities across the UK reading and reviewing 100s of pieces of content. In our Q&A with an education news and media journalist, we will discuss how the pandemic has driven change in HE content, what worked, what didn’t and how we can build for a better future.

We will cover; how to make the most of your existing content, the stories that work and how to make sure you reach as wide an audience as possible.

Post-COVID budgets are tight, and we must show how we have achieved the best VFM. One effective way we can do this is through the Leaky Hosepipe.

Imagine a garden hose that has punctures along the way. No matter how much you turn the garden tap, there will always be a loss of water at the end of the hose. The result? Little more than a trickle of water at the end.

Most universities unwittingly operate their student recruitment function exactly like a leaky hosepipe, spending many thousands of pounds to source leads that are ultimately lost.

Hear about our work to date with university clients on the main leak trends and how we can all use this intelligence to prove excellent Value for Money.

In a new campaign to tackle the lack of diverse academic voices in the media, University Alliance and its member universities are taking practical action to double the number of Alliance experts, particularly those from diverse backgrounds, participating in media opportunities by 2024.

This is a cause that those working in higher education marketing and communications can learn from, as we all work to generate a more balanced profile that reflects a multi-diverse community on our campuses, and that serves our beneficiaries. This session will explore why we need to tackle diversity in our media strategies, the barriers we face when encouraging diverse academics to seize the potential of media opportunities, and how to enable change in projecting our academic voices externally.

The pandemic has acted as a catalyst for change, habits have been broken, new ways of working have been established. Technology has helped universities rapidly evolve their student recruitment events proposition and bring them closer to their global audience of future students. With the prospect of face-to-face events returning and students keen to get back on campus, how will universities navigate a new landscape of possibilities?

The University of Glasgow and Union Spaces will share a case study of their partnership and how technology has supported the evolving needs of both the University and Applicant. We shall discuss the tactics of a blended approach and how virtual engagement will continue to play a fundamental role to enhance the applicant experience and safeguard conversion.

Munster Technological University developed the ''Succeeding Together'' series of events to help its stakeholders counteract lockdown fatigue during the Covid-19 pandemic. The goal was to provide participants with an opportunity to explore activities that were good for their physical and mental health, as well as being interesting and practical. Participants had the opportunity to learn how to enhance their culinary skills, explore their artistic talents, consider how to become an entrepreneur, and learn about new technologies, as well as increasing their understanding of space and the universe in which we live. We will outline the challenges faced in developing and delivering this series of events, the positive reaction from stakeholders, and how it has enhanced our new university's engagement strategy of ''Succeeding Together''.