Do you think ending a campaign is simple and straightforward? The hard work is done and all that's left is to coast to the finish line with a series of parties and slaps on the back all round? Well, think again. The options are complex and your stakeholders' expectations high and often varied, whether donors, staff, voluntary or institutional leadership.

A panel of leading Advancement professionals will give insights into three of Europe's largest and most successful higher education campaigns. They will share war stories of the considerable planning, angst and joy that went into ending campaigns on a high, options that were considered and those rejected. Finally, how to manage complex stakeholders while learning lessons and establishing the foundations for what is to follow.

The pandemic has acted as a catalyst for change, habits have been broken, new ways of working have been established. Technology has helped universities rapidly evolve their student recruitment events proposition and bring them closer to their global audience of future students. With the prospect of face-to-face events returning and students keen to get back on campus, how will universities navigate a new landscape of possibilities?

The University of Glasgow and Union Spaces will share a case study of their partnership and how technology has supported the evolving needs of both the University and Applicant. We shall discuss the tactics of a blended approach and how virtual engagement will continue to play a fundamental role to enhance the applicant experience and safeguard conversion.