Building a Campaign for the Audiences You Have
Campaigns have become a fixture in the fundraising landscape, and offer institutions of all sizes the chance to transform how they engage with their audiences. How can campaigns best serve your institution and your audiences? What are the conditions for campaign success - and how do you navigate the challenges as well as the opportunities?
Three speakers bring campaign experience from the UK to New Zealand and will touch on building internal buy-in through training academic champions; developing brand and partnering with external communications; and how to maximise existing and new opportunities with donors in the context of a strategic campaign.
This is a roundtable session where participants can learn from each other and will come away with armed with new ideas for their own institutions as well as an expanded professional network.