Collaboration is at the heart of generating authentic and engaging social content that speaks to your alumni and supporter audiences. Brought to life with case studies from alumni engagement, fundraising and stewardship, in this honest and practical session, we’ll share learnings that enabled our team to create a consistent and robust social media strategy with impactful stories that showcase the University of Glasgow community. We’ll provide techniques to upskill your team and demystify social media, helping you understand your audience and how to reach them. Build the knowledge (and evidence) to stop doing what doesn’t work and focus on creating.