Customer Experience – How to Proactively Manage and Optimise Customer Experience to Improve Brand Perception, Optimise Conversion and Maximise Retention and Success
1:40 PM - 2:40 PM UK Time
Speaker(s): Ed Layt, Head of Consultancy, SMRS, Aimee Kleinman, Education Marketing Consultant, Education Partner
Delivering excellent customer experience is important in building brand differentiation, appeal and connection - all of which contribute to recruitment performance. But it’s also critical in ensuring student retention, success and advocacy.
This session explores the components of developing and implementing an effective customer experience strategy, focused on developing an institutional culture that can respond to real-time experience issues and improve institutional performance. We'll share how ongoing monitoring delivers effective support and promotes student success.