Digital Transformation of the CAO Handbook: Advantages and Challenges
11:40 AM - 12:40 PM UK Time
Speaker(s): Nathan Monk, Co-Founder, SMILE, Eileen Keleghan, Head of Communications, Central Applications Office
The CAO processes applications for undergraduate courses in Irish Higher Education Institutions (HEIs) and in doing so is responsible for application guidance/advice. They are the authority on university courses in Ireland.
Each year the CAO produces a handbook. The handbook helps prospects find the right course and guides users through the process of submitting an application. Traditionally, the handbook had been a printed document, distributed across Ireland.
In 2022, they transitioned to a digital-first approach. in this session, we look at the journey to digital, the results, and what's next.