Fortune Favours the Bold – Alumni Engagement in China From Afar
11:40 AM - 12:40 PM UK Time
Speaker(s): Chloe Bruce, Alumni Relations Officer, University of Aberdeen, Yu Qi, International Marketing Officer, University of Aberdeen
Launching a new alumni engagement plan during a pandemic might be something familiar to us all but doing so for China, where restrictions remained and continued to change for a longer period than the rest of the world, might be less so. In 2020, in partnership with our Student Recruitment team, we launched a new alumni engagement plan and through collaborative working were able to overcome language barriers, limited budget, geographical distance, and the twists and turns that Covid-19 brought us to successfully lay the foundations for our alumni activity that will continue to grow in 2023.