UCAS is the authority on university choices in the UK, and they want to make the decision-making process easier, by increasing transparency. And they have a wealth of data allowing them to do just that. But how do you visualise an insane amount of data succinctly? And when you present this to prospective students, do they react emotionally, or rationally?

You'll find out how UCAS communicated with the sector to traverse the sensitive nature of this proposal, see it take shape with user testing, and learn about UCAS cementing itself as the go-to destination for all higher education choices.