How Queen's University Belfast Leveraged Their Marketing, Building a Reputation Campaign Using Paid Media, Data and Academic Engagement, to Climb Times Higher Education World University Rankings
11:40 AM - 12:40 PM UK Time
Speaker(s): Roberta Usai, Campaign Strategy Manager, Net Natives, Will Harman, Account Director, Net Natives, Peter McConkey, Head of Strategic Marketing and Communications, Queen's University Belfast, Margaret Topping, Pro-Vice-Chancellor for Global Engagement, Queen's University Belfast, Helen McCarthy, Associate Pro-Vice-Chancellor - Academic Business Development. Professor of Nanomedicine, School of Pharmacy, Queen's University Belfast, Kathryn Boyd, Strategic Marketing Manager (Reputation, Engagement and Insight), Queen's University Belfast
Queen's University Belfast will break down its reputation campaign which aimed to interrupt the attention of academics worldwide and raise awareness of the university's research and its impact. By exploring paid media tactics with Net Natives, data, academic engagement and results, Queen's and Net Natives will discuss the recipe for success when it came to achieving goals that ultimately helped them climb Times Higher Education World University rankings in 2022.