Join the Alumni data team of Erasmus University Rotterdam as we share our journey of nurturing and activating a global network of 150,000 alumni. Learn how we developed an automated, scalable process for activating our alumni using tools like CRMs, marketing automations and (event) surveys that offer actionable insights to our Alumni Relations teams across the university.



In this session we will go over the journey of creating, testing and implementing such a scalable process. Join us as we reflect on our ideation process and share the lessons learned from our experiences so far.